von ahnen design & "E-PR"

There always seems to be so much hype anymore about everything. Well without trying to re-invent the wheel, I have started offering services to our clients on top of the normal website publishing. I now offer URL registration, Hosting on our webserver, Newsletter production and database management, as well as Public Relations. My definition of Public Relations (PR) is more of an "E-PR" example. I gather information from my client and surrounding sources, converting the information to web friendly media... then promoting that media via conventional methods and through social networking.

The goal is to generate and maintain an active audience to your website. If the website has the proper architecture, it compels the end-user to take some type of action. That action can be what our client is focused on: Growing a database, Making sales, Gathering marketing information.

I was completely stoked to sign on Artistic Homes as a client. They are a major player in the New Mexico home building market. My mission is to let everyone know that they are the Nation's leader in LEED-H Certified Home Building. Within the first month of handling their account, we not only build them a unified look to address multiple housing markets... but landed them on KOAT News and raised their web-hits to 72,000!

As January of 2010 rolled around, we had been servicing Artistic Homes for a fiscal quarter. They surpassed 120,000 hits! Mind you, we are not investing in "pay per Click", "Google Ads", or advanced SEO corporations... we are concentrating on the demographic that wants to buy homes.

What's your webguy doing for you today?